BALLYHOO™ Success Equals Doubled Circulation

CAPE CORAL, FL - June 1, 2004 - The new Internet advertising, marketing magazine introduced to the industry by Vocal Minds, Inc. (http://www.vocalminds.com) in May of this year has just announced its intent to more than double its circulation for it's second issue.

Hitting the stands in early July, the 50,000 copies of BALLYHOO™ (http://www.ballyhoomag.com) Quarter 3 will feature a broader range of articles than its first issue. Titles to look for include: "The Art of ROI," "Performance Power Players," "Hispanics Online," and "UK, a market to be reckoned with." The editorial model for the magazine promises articles covering various marketing venues: search, affiliate, email and contextual advertising. Other consistent dimensions of the magazine include coverage on trends, biographies, financial trends in the industry, and design, to name a few.

"We have already received a lot of very positive feedback," says managing editor Kate Ellis. "We are diligently recruiting new, qualified writers with interesting article ideas and creative flair to develop a well-rounded magazine that offers dynamic insight into the online marketing industry and all its facets."

BALLYHOO seeks to cover what no magazine has covered before-a market literally changing and developing daily that happens to be the new make-it or break-it element of business advertising and marketing campaigns.

About Vocal Minds, Inc.:
Since its launch in 1999, Vocal Minds, Inc. has capitalized on the idea of custom, creative solutions by applying a tactical blend of advertising and marketing techniques to optimize opportunities through both print and online mediums. In recent years, VM has demonstrated its marketing versatility through a spectrum of projects, including BALLYHOO™, EVNN and Pay Per Click Analyst®. Pay Per Click Analyst®, (http://www.payperclickanalyst.com) an unbiased review of the top pay per click services, was launched by Vocal Minds, Inc. in 2001. Offering up to date pay per click news, fresh reviews and helpful articles by industry leaders, PPCA sets the standard in online advertising and marketing. Similarly in the print realm, BALLYHOO (http://www.ballyhoomag.com) is a new quarterly magazine developed to provide innovative strategies to business professionals looking to enhance their company's success in the Internet advertising, marketing sector. BALLYHOO features a variety of informative articles by industry leaders to offer valuable insight into the strategic use of Internet advertising as a business development tool. EVNN is an Internet focused advertising, marketing firm, which aims to maximize the power of image as it relates to your brand. As the implementation arm of Vocal Minds, EVNN (http://www.evnn.com) specializes in the seamless integration of the research, analysis, trends and techniques delivered by PPCA and BALLYHOO.

For further information:
Kate Ellis
239.541.2304
katee@ballyhoomag.com
http://www.ballyhoomag.com
http://www.vocalminds.com

MORE INFO: http://www.ballyhoomag.com