Search Engine Marketing (SEM) - a form of Internet marketing that seeks to promote Websites by increasing their visibility in Search Engine result pages through the use of search engine optimization (SEO), paid placement, pay per click (PPC), contextual advertising, and paid inclusion.
Search Engine Optimization (SEO) - the process of improving the visibility of a Website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Pay Per Click (PPC or CPC "Cost Per Click") - an internet advertising model used on websites, where the advertiser pays the service provider (e.g. Google or Bing) only when the ad is clicked. With search engines, advertisers typically bid on keywords or phrases relevant to their target market.
Local Business Listings (Profiles) - local customers already search for the products and services you offer. By properly creating and maintaining Local Business Listings (Profiles) with the top-tier service providers, you can help your potential customers find your business more easily.
Social Media Marketing (SMM) - known as Social Media Optimization (SMO) benefits corporations and small businesses alike by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new business, a method of managing online reputation and inexpensive product/service promotion.
Website Design and Development - a broad term used to encompass the way that content is delivered to user through the World Wide Web, using a web browser. The intent of web design is to create a Website that facilitates the defined goal or purpose of a company or organization. |
